22
Mar

10 ways to improve your website traffic

ENI Marketing 0 comment

How to improve your website traffic…

There are many tools that can help improve your website traffic and keep track of visitor numbers (and their behaviours) on your website.

Here are 10 easy ways to improve your current website traffic:

1. The use of Social Media

These days Social Media is where everything happens. This form of digital marketing acts as a multi-media platform to enable you to share great content with your audience. It is important however that your content is shared more than once. If you don’t share your links, blogs, videos and articles a few times, your followers may never see any of your updates. The more often you share, the more likely you are to get clicks and thus increase the traffic to your website.

2. Keep in touch with your audience

Keeping your content regularly updated and communicated to your audience is vital. One tactic is to post intriguing content or posts which people feel are of value to their own businesses. This kind of content will open up the opportunity for feedback.

People will occasionally make comments about your website, your posts, your videos etc and it is important to take note and respond to anyone who has reached out, regardless if the feedback is positive or negative. This will take the personal interactions with your audience to a whole new level.

3. Tweet, Tweet, Tweet

Twitter posts are the latest trend and they are one of the best and quickest ways to improve your website traffic. They are essentially short messages which speak in your name and your tone of voice. These posts can’t be disliked but they can be reposted which is an excellent way to network online and build rapport with your supporters.

4. A picture paints a thousand words…

It is a proven fact that people are more likely to engage with visuals than words, e.g. images and videos. In fact, these are the first areas which people focus on when they’re visiting a website. If your website is just a wall of words, the chances are visitors will leave pretty quickly, so try to be captivating with short videos and interesting visuals to grab their attention and keep them browsing for longer.

5. Personalise your emails…

Emailing a single customer is quite a personal thing to do. Many people these days are looking for a greater level of personalisation because it makes them feel valued and important. By taking the time to interact on a 1:1 basis instead of a blanket approach to mass mailing lists, means you’re more likely to gain a higher level of interaction with that person.

It is important that you have clear branding and a link to your website within your email signature at the end of each email, this acts as free advertising space. Make sure that the email you send isn’t blunt, and keep in mind that the content of that email shouldn’t be too long or too short. Be specific, and you will reap the benefits in no time.

6. Blogging – A trump card of every successful website!

Blogging is a way of instigating interaction with your target audience. Choose a topic which you think your followers may find useful, explain the problems and offer solutions and opinions.

Once you build a strong following online, your supporters will know to expect your blog posts on a frequent basis and may even subscribe to your content. Hopefully you will have created impactful articles which will then be talked about and shared online. A few blog posts per month is absolutely fine, half a dozen is great, but be careful not to spam people.

7. Optimise your website for the latest Search Engines…

The Google Search Engine is not something which should be manipulated as you risk severe penalties – so tread carefully, but there are ways in which you can adapt to it. It is important to have a strong SEO (Search Engine Optimisation) strategy in place for your website to ensure organic and stable growth online is achieved. If your products and services can be easily found by the search engines this will drive targeted traffic to your website. For more info on this subject, visit: http://www.enimarketing.com/search-engine-optimisation/

8. Blog Exchange & Partnering!

There are many authors and business owners that need promotion of their content. A great way to share content is to get in touch with other like-minded businesses and offer to share their Blog on your website, in return they will do the same for you. People will start liking you, recommending you, and even linking to your website on theirs. It’s a win-win situation and most people are happy to reciprocate, you only have to ask.

Equally, imagine what you could do if you officially partnered up with another business owner who shared the same values as you? You could divide workloads, expand your outreach, partner on specific projects and basically piggy-back off each other to push the limits of your website to a new level.

9. Educate your audience with webinars!

Hosting a webinar (even just once a month) will allow your audience to see and hear you speak. You must ensure that the content is insightful, engaging and useful – it has to be content which people really want to hear and learn from.

After you have conducted the webinar, you can email your listeners with supporting material (a recap of the webinar) to reinforce your messages, this will in turn refer them back to your website. Webinars will naturally enhance your followers and boost their loyalty. Once you have a loyal following, these people will recommend and refer your products and services…positive word-of-mouth is perhaps one of the most powerful forms of promotion.

10. Podcasts really work…

Podcasts are an alternative to webinars. The main difference between the two is that webinars are live and podcasts require some editing before circulation. This can sometimes work better for businesses, particularly if you feel uncomfortable in front of live audiences. Again, this type of content will increase your website traffic.

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