10 ways to improve your website traffic

How to improve your website traffic… There are many tools that can help improve your website traffic and keep track of visitor numbers (and their behaviours) on your website. Here are 10 easy ways to improve your current website traffic: 1. The use of Social Media These days Social Media is where everything happens. This […]

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Mar 22, 2017
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How to profit from Content Marketing?

What is Content Marketing? Most business owners are well aware of the fact that marketing is the fuel that keeps a business going. Marketing in the traditional sense is starting to decline… it was only a matter of time before something better would replace it. This is where Content Marketing steps in. In simple terms, […]

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Feb 21, 2017
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The Basics of Business Branding

What is Branding? The term “Branding” is a seal on your business that tells the rest of the world what you have to offer. Often the terms “Brand” and “Branding” are misunderstood, so here are the definitions: Branding = This is the act of creating a brand. It’s the process of strategising what you want […]

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Feb 09, 2017
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6 Steps for Successful Relationship Marketing

The power of communication is the main force by which we have tamed the natural world. Even from the early days of the cavemen, the ability to achieve our goals as a group…was perhaps our most important trait. As times have changed and we have moved into an age of digital marketing – our communication methods […]

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Jan 31, 2017
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Is personalisation critical to modern marketing communications?

Personalisation is key… In the past few years, we have seen fragmentation of various marketing communications. Over time, this has started to turn off customers – even when the messages are favourable to them. There are now many businesses posting a vast amount of irrelevant content which is the main reason for the rising popularity […]

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Jan 23, 2017
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Is it possible to reactivate a “dead lead”?

What is a “lead”? A lead represents a potential contact who has shown an interest in your goods or services. It may be an individual or an organisation – the only thing that’s important is that they want…what you are offering. How can you label “a lead”? Nowadays, this subject is heavily debated and there […]

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Jan 04, 2017
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Video Marketing – A visual gateway to enhancing your business profile

Video marketing is an essential tool in any modern company’s marketing toolbox. With a simple video, your company can reach countless consumers in multiple countries and with the right content, most of the sharing and promotion will be done by those consumers. “Going Viral” With the advent of the internet and popular social media sites […]

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Oct 26, 2016
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How to bridge the gap between Sales and Marketing

Sales and Marketing – Finding Common Ground… In any business, particularly a growing one, there can sometimes be conflict between the sales and marketing departments. This division affects performance and of course, morale too. Inevitably, as a company grows, it becomes more marketing-led, particularly as it develops a brand identity and looks to the future […]

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Sep 30, 2016
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3 Tips to help Build your Brand

Don’t just build a company…build a brand. Create awareness with a strong brand identity! To build a successful business in today’s ever more competitive world…clever branding is essential. Creating the right brand identity and image with which your clients can identify will drive loyalty, generate an excellent return on investment and most importantly – raise […]

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Sep 20, 2016
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7 steps to enhance the Customer Experience

The Customer Experience – An Essential Ingredient! The customer experience is the most essential ingredient in making a business truly successful. It must be understood that this goes far beyond customer service and is not limited to the narrow constraints of the marketing department alone. Many businesses make the common mistake of focusing simply on […]

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Sep 13, 2016
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How to successfully integrate traditional and digital marketing

Why a blend of both traditional and digital marketing is important… Today’s consumer is subjected to information overload – bombarded with information from multiple channels. They are decisive, selective and spend more time than ever in front of multiple screens, using devices for both leisure and business activities. This behaviour is a perfect opportunity for […]

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Sep 09, 2016
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The Promotional Mix – 7 marketing tips to ensure success!

7 marketing tips to ensure you promote your business effectively… Whatever business you’re in, understanding and implementing the correct promotional mix is essential to drive growth, retain and increase your market share and keep you abreast of your competitors in today’s dynamic marketplace. The promotional mix is how you choose to communicate the features and […]

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Sep 01, 2016
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The difference between Strategy and Tactics?

The difference between Strategy and Tactics explained… In order for a business to be successful it needs to have a clear set of goals and objectives…strategy and tactics are an integral part of this. In order to be able to compete in today’s market place, every business must have a set of clear goals which […]

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Aug 24, 2016
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Outbound vs Inbound Marketing

Outbound vs Inbound Marketing in today’s marketplace… Today’s digital revolution and particularly the swing towards social media, has seen consumers not only rejecting classic forms of marketing but also choosing which companies they will interact with and how. Outbound Marketing… Traditional outbound media such as television ads, billboards and cold calling are fast losing their […]

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Aug 01, 2016
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Reactive vs Proactive Marketing

Reactive vs Proactive Marketing – Dynamic strategies for growth… Whether a business uses proactive or reactive marketing strategies or a mixture of both, can have a huge effect on success.  Whilst being reactive and having your finger on the pulse is essential, the longer term vision of a well thought out proactive marketing plan will […]

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Jul 25, 2016
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Sales and Marketing – What is the difference?

Sales and Marketing – Bringing together the present & future For a business to really thrive in today’s marketplace, it must realise that sales and marketing are two very different beasts. They can work in tandem with one another, yet their individual visions are diametrically opposed. Sales are focused very much in the present and […]

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Jul 18, 2016
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Does your business need help? SWOT up!

What is a SWOT Analysis? A SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis will help you to assess and set your business objectives whilst taking a look at all the factors currently affecting you and which may be impeding your business from achieving its full potential. Are your objectives not being met fast enough? Struggling […]

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Jun 23, 2016
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Pricing Strategies For Success

The importance of pricing strategies… One of the most challenging aspects of business can be setting the price of your product or offering, especially when entering a new market where competition is fierce. Prices that are too high will often drive customers to use competitors, set it too low, and there is a perceived lack […]

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Jun 21, 2016
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Full Spectrum Marketing – The Colour Psychology

The importance of colour psychology… Using colour psychology in branding, marketing and advertising campaigns is an invaluable tool to increase brand recognition, attract consumers and create brand loyalty. Colour images are processed in the brain more efficiently than black and white and are easier to recall holding a consumer’s attention for longer and improving readership by […]

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Jun 02, 2016
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Your Marketing Budget – Creating Exponential Potential

Several ways to get the most out of your marketing budget! Whatever the business, marketing budgets are always a factor whether a large international conglomerate or a small local firm with more modest means. There are several ways to create a campaign which will have maximum impact and reach with only a modest spend: 1. […]

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May 25, 2016
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Create a stronger link between Marketing and HR

Brand Management should bridge the gap between HR and Marketing… With the onset of digital media and modern technology, smart businesses are learning the benefits of combining their marketing and human resources strategies.  Although historically, marketing was most focused on budgets, products and consumers and human resources, future and current employees, the two are becoming […]

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May 24, 2016
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Public Relations – Both sides of the coin!

The true value of good Public Relations… Public Relations (PR) is an extremely valuable tool within any business marketing strategy but one that is frequently misunderstood or underutilised. Many companies forget that they need to direct PR at not only their customers, but their staff, investors and colleagues too.   Your strategy will determine how these […]

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May 03, 2016
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Promotional Merchandise – Tangible Business Benefits!

Why Promotional Merchandise? Branded promotional merchandise is still very much a key part of any successful marketing strategy – even with the advent of Social Media and increasing focus on online communications.   There’s a timeless appeal about having a tangible product whose very presence in a customer’s home reinforces your brand every time it’s used. […]

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Apr 25, 2016
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Social Media for Business – The Benefits!

Social Media for Business Social Media for business is an essential tool in the modern day marketplace and the facts speak for themselves; over 1.1 billion monthly active users with Twitter having more than 500 million total users, Google Plus is the second most popular social network following Facebook and LinkedIn has more than 238 […]

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Apr 19, 2016
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Create a buzz around your exhibition stand!

Ten ways to make your exhibition stand a success! Making sure your company is the centre of attention with an eye catching exhibition stand takes preparation, planning and   forethought. Here are ten ways to make it happen: 1. Preparation Advertising is key, here.   It’s crucial to let not only your existing customers, but also prospective […]

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Apr 05, 2016
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Print Marketing – A gateway to tangible profits

Print Marketing – The real benefits… A colourful mailshot or well put together brochure cuts to the heart of the marketing clutter that customers are now bombarded with on a daily basis.   Digital media should be used as just one tool in a toolbox, rather than today’s tendency to rely on it, alone, to deliver […]

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Mar 18, 2016
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Building your brand identity – 10 essential steps!

How to build a successful brand identity: Building a successful brand identity is as essential for a small business as for a big company – perhaps even more so, as savvy consumers are now more keen than ever to support small, independent firms over large corporations. Truly successful branding creates more than a logo, ethos […]

ENI Marketing
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Mar 01, 2016
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Understanding customer needs!

For any business to thrive, the key is to understand customer needs, behaviours, motivations and most importantly, learn to anticipate them. Good service is easy but truly great service, that gives your customer a memorable experience, involves exceeding their expectations through several key points: 1. Deliver what you promise Increase customer loyalty by building trust. […]

ENI Marketing
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Feb 23, 2016
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