Driving traffic to your website through inbound marketing…
Content marketing is the creation and distribution of information that is relevant and valuable to customers and when timed correctly will influence customer behaviour. Encouraging social engagement from your website visitors is the priority, the implementation of a blogging platform will help you deliver your content. Successful content marketing must have meaningful call to actions and a strong message. The goal is to become an authoritative source in your specific niche, until such a time you need to take advantage of current influencers in your industry. Finding these “gurus” can take time and patience but once relationships between your company and the influencers have been established then you will see your website traffic sky rocket with a genuinely interested audience. Organically growing your website in this way is time-consuming but no-one in their right mind would turn down the opportunity of free targeted traffic to their website.
“Sharing is caring”, ENI will help you to engage on new content platforms to boost the traffic to your landing pages. Over 20 years ago Bill Gates wrote the article “Content is King” back in 1996 – this message has never been more true. Google now places huge importance on fresh quality content. Competing in this specific area of marketing has never been more fierce, make sure your business isn’t left behind.
How can we help?
- We will research your intended target audience.
- We will create a personalised, dynamic content marketing strategy which can be communicated across a vast array of media channels.
- We will target valuable keywords easily so that your business rises in the search engine ranks.