Balance Lifestyle and Fitness is all about combining healthy living with personal training, coaching and mentoring. Conventional gyms can sometimes feel impersonal and can be busy with loud music and an emphasis on youth. Everyone can get fitter and improve their quality of life whatever their age, size, shape or fitness level.
Balance came to us wanting to redevelop their website as their business was struggling to perform online. The content management system was unusable and drastically increased admin time on a daily basis. It was vital that the new site integrated their booking system to allow members to sign up and pay for classes online.
WHAT WE DID
The entire website design has been overhauled. The content and navigation has been completely rewritten and reorganised to help members navigate the wealth of information. A new blogging system was integrated to allow public posts as well as a private area to ensure exercise and eating plans are accessible to members.
Their class booking system now appears seamlessly throughout the website allowing members to manage their attendance and payment information. Firewall and monitoring systems were also integrated to protect Balance’s visitors and clients. We have recently been tasked to assist with driving more traffic to the website through our SEO services.
The new design is simple but impactful which embraces Balance’s existing branding. The site is completely responsive and displays across all mobile devices.
New Google ranks are driving potential new clients to the website with results showing a 40% increase in traffic in just 30 days. Users have commented on the ease of use of the system and Balance’s reputation is growing! Sue and her team are continuing to develop new classes which serve gym members throughout the city of Bath and surrounding areas.
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