Your Marketing Budget – Creating Exponential Potential

Several ways to get the most out of your marketing budget! Whatever the business, marketing budgets are always a factor whether a large international conglomerate or a small localRead more...

How to profit from Content Marketing?

What is Content Marketing? Most business owners are well aware of the fact that marketing is the fuel that keeps a business going. Marketing in the traditional sense isRead more...

The importance of Marketing Communications!

Marketing Communications are vital for any business and its operational efficiency. Today, it is the formation of IMC (Integrated Marketing Communications) which is crucial to any organisation. It isRead more...

Reactive vs Proactive Marketing

Reactive vs Proactive Marketing – Dynamic strategies for growth… Whether a business uses proactive or reactive marketing strategies or a mixture of both, can have a huge effect onRead more...

What is the importance of a secret shopper?

What is a secret shopper and why is mystery shopping key to success? Mystery shopping or a secret shopper is a tool used externally by market research companies orRead more...

The importance of Email Marketing

Make your email marketing campaigns a success… In the modern marketplace,  digital communication is an integral part of every company’s marketing strategy.  Successful email marketing campaigns can attract new customers,Read more...

The difference between Strategy and Tactics?

The difference between Strategy and Tactics explained… In order for a business to be successful it needs to have a clear set of goals and objectives…strategy and tactics areRead more...

Create a stronger link between Marketing and HR

Brand Management should bridge the gap between HR and Marketing… With the onset of digital media and modern technology, smart businesses are learning the benefits of combining their marketingRead more...

What is CRM? (Customer Relationship Management)

So what is CRM and how can it benefit your business? CRM (Customer Relationship Management) refers to the business process which is used to analyse customer behaviour and structure.Read more...

The Basics of Business Branding

What is Branding? The term “Branding” is a seal on your business that tells the rest of the world what you have to offer. Often the terms “Brand” andRead more...

Promotional Merchandise – Tangible Business Benefits!

Why Promotional Merchandise? Branded promotional merchandise is still very much a key part of any successful marketing strategy – even with the advent of Social Media and increasing focusRead more...

How to bridge the gap between Sales and Marketing

Sales and Marketing – Finding Common Ground… In any business, particularly a growing one, there can sometimes be conflict between the sales and marketing departments. This division affects performanceRead more...

What is strategic marketing?

Strategic marketing is primarily about creating and sustaining a profitable position in the market place. Strategic marketing will ensure that your business can sustain its competitive advantage. Ultimately, businessesRead more...

Social Media for Business – The Benefits!

Social Media for Business Social Media for business is an essential tool in the modern day marketplace and the facts speak for themselves; over 1.1 billion monthly active usersRead more...