Outbound vs Inbound Marketing

Outbound vs Inbound Marketing in today’s marketplace… Today’s digital revolution and particularly the swing towards social media, has seen consumers not only rejecting classic forms of marketing but alsoRead more...

Understanding customer needs!

For any business to thrive, the key is to understand customer needs, behaviours, motivations and most importantly, learn to anticipate them. Good service is easy but truly great service,Read more...

Is Direct Selling back in fashion?

In recent years, the direct selling industry has completely transformed. The industry was first established back in the 1950’s when Tupperware Parties were fashionable. In the present day theRead more...

Create a buzz around your exhibition stand!

Ten ways to make your exhibition stand a success! Making sure your company is the centre of attention with an eye catching exhibition stand takes preparation, planning and   forethought.Read more...

Is personalisation critical to modern marketing communications?

Personalisation is key… In the past few years, we have seen fragmentation of various marketing communications. Over time, this has started to turn off customers – even when theRead more...

Public Relations – Both sides of the coin!

The true value of good Public Relations… Public Relations (PR) is an extremely valuable tool within any business marketing strategy but one that is frequently misunderstood or underutilised. ManyRead more...

Is it possible to reactivate a “dead lead”?

What is a “lead”? A lead represents a potential contact who has shown an interest in your goods or services. It may be an individual or an organisation –Read more...

Understanding Relationship Marketing

What is relationship marketing? Relationship marketing creates  a new level of social interaction between buyers and sellers. It is based on promises that go beyond the obvious assurances that potentialRead more...

Full Spectrum Marketing – The Colour Psychology

The importance of colour psychology… Using colour psychology in branding, marketing and advertising campaigns is an invaluable tool to increase brand recognition, attract consumers and create brand loyalty. Colour imagesRead more...

The Promotional Mix – 7 marketing tips to ensure success!

7 marketing tips to ensure you promote your business effectively… Whatever business you’re in, understanding and implementing the correct promotional mix is essential to drive growth, retain and increaseRead more...

10 ways to improve your website traffic

How to improve your website traffic… There are many tools that can help improve your website traffic and keep track of visitor numbers (and their behaviours) on your website.Read more...

What is a marketing audit?

A marketing audit has many similarities to that of a financial audit… A marketing audit is essentially an appraisal of your existing marketing activities. It provides an opportunity toRead more...

Video Marketing – A visual gateway to enhancing your business profile

Video marketing is an essential tool in any modern company’s marketing toolbox. With a simple video, your company can reach countless consumers in multiple countries and with the rightRead more...

Print Marketing – A gateway to tangible profits

Print Marketing – The real benefits… A colourful mailshot or well put together brochure cuts to the heart of the marketing clutter that customers are now bombarded with onRead more...