Sales and Marketing – What is the difference?

Sales and Marketing – Bringing together the present & future For a business to really thrive in today’s marketplace, it must realise that sales and marketing are two veryRead more...

How to recruit and manage your sales teams…

Experience or Enthusiasm? The sales department play a vital role in the success or failure of a company. Sales recruitment can be a daunting task and is often time-consuming,Read more...
marketing research pen

What is Market Research?

What is market research and why is it used? Market research is a systematic effort to obtain an overview of consumers’ wants, needs, behaviours and beliefs. Market research canRead more...

What is Project Management?

So what is project management and what are the main advantages? The role of projects in many organisations is for implementing and achieving the strategic goals of the organisation.Read more...

Why is marketing planning essential?

Marketing planning can benefit any business by ensuring a response to changes in the external environment and understanding internally the strengths and weaknesses of the business. The planning processRead more...

3 Tips to help Build your Brand

Don’t just build a company…build a brand. Create awareness with a strong brand identity! To build a successful business in today’s ever more competitive world…clever branding is essential. CreatingRead more...

6 Steps for Successful Relationship Marketing

The power of communication is the main force by which we have tamed the natural world. Even from the early days of the cavemen, the ability to achieve ourRead more...

5 Marketing Tips to Improve your Brand

Below are 5 marketing tips to help improve your brand: As challenging as it now is to make money, consumers have become prudent with the way they spend. NoRead more...

Pricing Strategies For Success

The importance of pricing strategies… One of the most challenging aspects of business can be setting the price of your product or offering, especially when entering a new marketRead more...

What is B2B marketing? (Business to Business)

So what is B2B marketing and what does it involve? Business to business marketing or B2B marketing is pretty simple.  It can be defined as all activities involved in communicatingRead more...

Building your brand identity – 10 essential steps!

How to build a successful brand identity: Building a successful brand identity is as essential for a small business as for a big company – perhaps even more so,Read more...

Does your business need help? SWOT up!

What is a SWOT Analysis? A SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis will help you to assess and set your business objectives whilst taking a look at allRead more...

How to successfully integrate traditional and digital marketing

Why a blend of both traditional and digital marketing is important… Today’s consumer is subjected to information overload – bombarded with information from multiple channels. They are decisive, selectiveRead more...

Customer Loyalty – Attract AND Keep Your Customers

The Loyalty Factor! The most successful flower produces a regular supply of nectar to keep the bees coming back for more and a business is no different – attractingRead more...