SPFire: Logo and Graphic DesignDesign + Print
SPFire is an independently owned company covering the South and South East of England. With over 20 years’ experience in the fire safety industry they offer a personalised quality service.
Market research revealed that all competitors in the local area looked the same from a branding perspective. It was important to SPFire to be able to stand out amongst the crowd and differentiate their service quality.
Most fire safety companies use HOT reds, yellows and orange colours. This could be understood for a pyrotechnics company but when talking about safety measures it is important that customers trust your company appearance. It was agreed that safe and professional colours of blues and greens would be used to go in the opposite direction of the local competitors.