Print Marketing – A gateway to tangible profits
Print Marketing – The real benefits…
A colourful mailshot or well put together brochure cuts to the heart of the marketing clutter that customers are now bombarded with on a daily basis. Digital media should be used as just one tool in a toolbox, rather than today’s tendency to rely on it, alone, to deliver a company’s message.
Feel the difference
Incorporating traditional print media into your marketing campaign will immediately breathe new life into your message; catch the eye of your customers with professionally printed, attractive and most importantly, tangible, materials that they can refer to again and again. Digital media becomes white noise that obscures and dilutes a marketing campaign, sending often conflicting or confusing messages. Drive straight to the heart of things and grow your customer base. Put your company front and centre with a print campaign that delivers a clear message that’s backed up and reinforced through digital media channels.
See the benefits
When choosing a marketing company it’s essential that they have a proven track record with all types of media, a full and adaptable toolbox which necessarily includes print materials.
A mailshot or leaflet’s printed text or images will provide a customer with a clear and concrete message which will speak to them on a personal level, engaging and interesting them in a way audio or digital messages simply cannot.
Create an impression
Print marketing materials convey to your customer that you have invested in your message and this will attract those actively making buying decisions. They will be drawn to your professional, well presented media whose great design, clear fonts and attractive photographs will ensure you stand head and shoulders above your competitors.
Keep it cohesive
Print marketing gels perfectly as part of a cohesive and high impact campaign. Take advantage of cutting edge technology such as QR codes, which can direct people to your website or a landing page designed for that purpose. Customers enjoy the tactile sensation of flicking through a leaflet. Engaging with them in this way will create a rapport that drives customer loyalty and brings them back to your Brand time and time again.
Love the longevity
Let’s not forget one of the main attributes of print media is its longevity – it’s so easy for a customer to share information about your company by passing on a leaflet or brochure. Even when something is discarded, it’s great advertising when it’s seen and picked up by somebody else!
Printed marketing goes on performing long after a digital campaign has run its course and will differentiate you from the competition, creating a memorable impression that will put your company in the spotlight. Why not add it to your toolbox today and feel the benefits!