13
Dec

Promotional Merchandise – Tangible Business Benefits!

ENI Marketing 0 comment

Why Promotional Merchandise?

Branded promotional merchandise is still very much a key part of any successful marketing strategy – even with the advent of Social Media and increasing focus on online communications.   There’s a timeless appeal about having a tangible product whose very presence in a customer’s home reinforces your brand every time it’s used.

Whether it’s something more traditional such as a pen or mug or a quirky product used as part of a larger marketing campaign such as a memory stick or coaster with interactive QR code, your business relationships are sure to be enhanced.

The statistics speak for themselves:

  • Promotional items have universal appeal to customers, clients or suppliers.
  • See a sales response rate of up to 75%.
  • 62% of customers claim to have done business with someone after receiving a promotional item.
  • 39% of people could remember the advertiser’s name six months after receiving the item.
  • Giving an item away by means of direct mail in conjunction with a sales promotion increases uptake by up to 50%.
  • Sales representatives giving promotional gifts receive 22% more referrals.
  • Customers receiving promotional items reorder up to 18% sooner.
  • Over 35% of items are kept for 2 years or more – ensuring your brand is seen time and time again.
  • 84% of people remember the names of advertisers who have given them promotional items.
  • Those who receive promotional products are 14% more willing to provide sales leads.
  • 76% of people surveyed remembered the name of a company using promotional merchandise versus 53% that used a print article.
  • Promotional merchandise creates a good brand impression 84% of the time, this is almost 3 times more than television and print advertising.

So, what are you waiting for?   Take advantage of this cost-effective way of increasing your customer base, driving brand loyalty and seeing a measurable return on investment.

Need Help?

Contact our professional team today on 01392 927477 or email us: info@enimarketing.com

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