Social Media for Business – The Benefits!

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Social Media for Business

Social Media for business is an essential tool in the modern day marketplace and the facts speak for themselves; over 1.1 billion monthly active users with Twitter having more than 500 million total users, Google Plus is the second most popular social network following Facebook and LinkedIn has more than 238 million members in over 200 countries.   With free access to a resource like that it makes sense to use Social Media to promote and grow your business and keep ahead of the competition.

Social Media adds a new dimension to excellent customer service – it allows you to instantly respond to customers, interact and engage with them on a personal level which will build awareness of your brand and develop brand loyalty.   You can learn about the changing nature of your customer base and fluidly react to their needs, driving growth and increasing your market share.

Social Media sites are the perfect way to facilitate marketing activities and can be just one facet of a media campaign, seamlessly interlinking with print media to reach and attract new customers and promote your brand.

The Benefits of Social Media for Business…

The top four social networks are Facebook, Google Plus, Twitter and LinkedIn. The key benefits are:

  • Develop brand recognition and loyalty.
  • Drive traffic to your website and increase your customer base.
  • Learn about the changing needs of your target market.
  • Instantly respond to and resolve customer service issues.
  • Create a network of connections and learn about competitors.
  • Instantly telegraph new marketing campaigns and promotions.

Social Media is the ultimate in free marketing and as such, presents an unparalleled return on investment.   Whether you are looking to embark on a new marketing campaign, drive growth, promote a new product or headline an up and coming event, Social Media is the way to do it.

Keep a finger on the pulse of your customers and see real time benefits as you keep ahead of the competition.

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