85% of online customers do not trust a website without a valid trust seal.
Users are becoming more and more aware of security signals in their browsers – don’t give them the opportunity to doubt the security of your website at any stage of the interaction.
What is an SSL certificate?
SSL stands for Secure Sockets Layer. It is a protocol which allows secure connections from a web server to a browser. SSL works by using a cryptographic system that uses two keys to encrypt data. As there is an additional layer of security to check the encrypted connections, website performance maybe affected slightly (a few milliseconds) per page load. However the benefits of an SSL by far outweigh this small drawback.