The Basics of Business Branding

What is Branding? The term “Branding” is a seal on your business that tells the rest of the world what you have to offer. Often the terms “Brand” and “Branding” are misunderstood, so here are the definitions: Branding = This is the act of creating a brand. It’s the process of strategising what you want […]

ENI Marketing
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Feb 09, 2017
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3 Tips to help Build your Brand

Don’t just build a company…build a brand. Create awareness with a strong brand identity! To build a successful business in today’s ever more competitive world…clever branding is essential. Creating the right brand identity and image with which your clients can identify will drive loyalty, generate an excellent return on investment and most importantly – raise […]

ENI Marketing
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Sep 20, 2016
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Full Spectrum Marketing – The Colour Psychology

The importance of colour psychology… Using colour psychology in branding, marketing and advertising campaigns is an invaluable tool to increase brand recognition, attract consumers and create brand loyalty. Colour images are processed in the brain more efficiently than black and white and are easier to recall holding a consumer’s attention for longer and improving readership by […]

ENI Marketing
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Jun 02, 2016
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Your Marketing Budget – Creating Exponential Potential

Several ways to get the most out of your marketing budget! Whatever the business, marketing budgets are always a factor whether a large international conglomerate or a small local firm with more modest means. There are several ways to create a campaign which will have maximum impact and reach with only a modest spend: 1. […]

ENI Marketing
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May 25, 2016
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Create a stronger link between Marketing and HR

Brand Management should bridge the gap between HR and Marketing… With the onset of digital media and modern technology, smart businesses are learning the benefits of combining their marketing and human resources strategies.  Although historically, marketing was most focused on budgets, products and consumers and human resources, future and current employees, the two are becoming […]

ENI Marketing
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May 24, 2016
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Print Marketing – A gateway to tangible profits

Print Marketing – The real benefits… A colourful mailshot or well put together brochure cuts to the heart of the marketing clutter that customers are now bombarded with on a daily basis.   Digital media should be used as just one tool in a toolbox, rather than today’s tendency to rely on it, alone, to deliver […]

ENI Marketing
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Mar 18, 2016
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Building your brand identity – 10 essential steps!

How to build a successful brand identity: Building a successful brand identity is as essential for a small business as for a big company – perhaps even more so, as savvy consumers are now more keen than ever to support small, independent firms over large corporations. Truly successful branding creates more than a logo, ethos […]

ENI Marketing
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Mar 01, 2016
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