Is Direct Selling back in fashion?

In recent years, the direct selling industry has completely transformed. The industry was first established back in the 1950’s when Tupperware Parties were fashionable. In the present day the industry has gone mainstream and appeals to a diverse cross-section of society. Since 2013, (according to research reports from the DSA) there has been a 16% […]

ENI Marketing
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Aug 25, 2017
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Is personalisation critical to modern marketing communications?

Personalisation is key… In the past few years, we have seen fragmentation of various marketing communications. Over time, this has started to turn off customers – even when the messages are favourable to them. There are now many businesses posting a vast amount of irrelevant content which is the main reason for the rising popularity […]

ENI Marketing
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Jan 23, 2017
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The importance of Marketing Communications!

Marketing Communications are vital for any business and its operational efficiency. Today, it is the formation of IMC (Integrated Marketing Communications) which is crucial to any organisation. It is a simple concept which ensures that all forms of communications and messages are carefully linked together whilst ensuring the efforts of every stakeholder are aligned to […]

ENI Marketing
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Jan 29, 2016
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