Is Direct Selling back in fashion?

In recent years, the direct selling industry has completely transformed. The industry was first established back in the 1950’s when Tupperware Parties were fashionable. In the present day the industry has gone mainstream and appeals to a diverse cross-section of society. Since 2013, (according to research reports from the DSA) there has been a 16% […]

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Aug 25, 2017
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6 Steps for Successful Relationship Marketing

The power of communication is the main force by which we have tamed the natural world. Even from the early days of the cavemen, the ability to achieve our goals as a group…was perhaps our most important trait. As times have changed and we have moved into an age of digital marketing – our communication methods […]

ENI Marketing
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Jan 31, 2017
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Is it possible to reactivate a “dead lead”?

What is a “lead”? A lead represents a potential contact who has shown an interest in your goods or services. It may be an individual or an organisation – the only thing that’s important is that they want…what you are offering. How can you label “a lead”? Nowadays, this subject is heavily debated and there […]

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Jan 04, 2017
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How to bridge the gap between Sales and Marketing

Sales and Marketing – Finding Common Ground… In any business, particularly a growing one, there can sometimes be conflict between the sales and marketing departments. This division affects performance and of course, morale too. Inevitably, as a company grows, it becomes more marketing-led, particularly as it develops a brand identity and looks to the future […]

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Sep 30, 2016
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7 steps to enhance the Customer Experience

The Customer Experience – An Essential Ingredient! The customer experience is the most essential ingredient in making a business truly successful. It must be understood that this goes far beyond customer service and is not limited to the narrow constraints of the marketing department alone. Many businesses make the common mistake of focusing simply on […]

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Sep 13, 2016
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How to successfully integrate traditional and digital marketing

Why a blend of both traditional and digital marketing is important… Today’s consumer is subjected to information overload – bombarded with information from multiple channels. They are decisive, selective and spend more time than ever in front of multiple screens, using devices for both leisure and business activities. This behaviour is a perfect opportunity for […]

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Sep 09, 2016
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The Promotional Mix – 7 marketing tips to ensure success!

7 marketing tips to ensure you promote your business effectively… Whatever business you’re in, understanding and implementing the correct promotional mix is essential to drive growth, retain and increase your market share and keep you abreast of your competitors in today’s dynamic marketplace. The promotional mix is how you choose to communicate the features and […]

ENI Marketing
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Sep 01, 2016
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The difference between Strategy and Tactics?

The difference between Strategy and Tactics explained… In order for a business to be successful it needs to have a clear set of goals and objectives…strategy and tactics are an integral part of this. In order to be able to compete in today’s market place, every business must have a set of clear goals which […]

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Aug 24, 2016
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Outbound vs Inbound Marketing

Outbound vs Inbound Marketing in today’s marketplace… Today’s digital revolution and particularly the swing towards social media, has seen consumers not only rejecting classic forms of marketing but also choosing which companies they will interact with and how. Outbound Marketing… Traditional outbound media such as television ads, billboards and cold calling are fast losing their […]

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Aug 01, 2016
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Reactive vs Proactive Marketing

Reactive vs Proactive Marketing – Dynamic strategies for growth… Whether a business uses proactive or reactive marketing strategies or a mixture of both, can have a huge effect on success.  Whilst being reactive and having your finger on the pulse is essential, the longer term vision of a well thought out proactive marketing plan will […]

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Jul 25, 2016
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Sales and Marketing – What is the difference?

Sales and Marketing – Bringing together the present & future For a business to really thrive in today’s marketplace, it must realise that sales and marketing are two very different beasts. They can work in tandem with one another, yet their individual visions are diametrically opposed. Sales are focused very much in the present and […]

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Jul 18, 2016
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Your Marketing Budget – Creating Exponential Potential

Several ways to get the most out of your marketing budget! Whatever the business, marketing budgets are always a factor whether a large international conglomerate or a small local firm with more modest means. There are several ways to create a campaign which will have maximum impact and reach with only a modest spend: 1. […]

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May 25, 2016
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Create a stronger link between Marketing and HR

Brand Management should bridge the gap between HR and Marketing… With the onset of digital media and modern technology, smart businesses are learning the benefits of combining their marketing and human resources strategies.  Although historically, marketing was most focused on budgets, products and consumers and human resources, future and current employees, the two are becoming […]

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May 24, 2016
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Public Relations – Both sides of the coin!

The true value of good Public Relations… Public Relations (PR) is an extremely valuable tool within any business marketing strategy but one that is frequently misunderstood or underutilised. Many companies forget that they need to direct PR at not only their customers, but their staff, investors and colleagues too.   Your strategy will determine how these […]

ENI Marketing
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May 03, 2016
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Customer Loyalty – Attract AND Keep Your Customers

The Loyalty Factor! The most successful flower produces a regular supply of nectar to keep the bees coming back for more and a business is no different – attracting your customers in the first place is vital but customer loyalty can be the difference between mediocrity and standing out from the crowd. The implementation of […]

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Feb 15, 2016
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Understanding Relationship Marketing

What is relationship marketing? Relationship marketing creates  a new level of social interaction between buyers and sellers. It is based on promises that go beyond the obvious assurances that potential partners expect. It has also been suggested that relationship marketing emphasises customer retention and continual satisfaction rather than just one-off, individual transactions. Many companies are facing […]

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Sep 07, 2015
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What is the importance of a secret shopper?

What is a secret shopper and why is mystery shopping key to success? Mystery shopping or a secret shopper is a tool used externally by market research companies or internally by companies to measure quality of service or compliance to regulation, or to gather specific information about products and services. The secret shopper or mystery […]

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Sep 01, 2015
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What is B2B marketing? (Business to Business)

So what is B2B marketing and what does it involve? Business to business marketing or B2B marketing is pretty simple.  It can be defined as all activities involved in communicating the value of a business’s product(s) and service(s) to another business. Business marketing relies on the 4P’s: Product Price Place Promotion These elements enable a business […]

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Jan 02, 2015
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What is a Chartered Marketer?

A Chartered Marketer is  an extremely experienced and qualified marketing professional. It is considered a status of professional competency to the highest level. The Chartered Institute of Marketing (CIM) has been recognising professional excellence by awarding Chartered status to individuals since 1998. How do you obtain Chartered Status? CIM membership is awarded in one of three […]

ENI Marketing
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Jan 01, 2015
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