Your Marketing Budget – Creating Exponential Potential

Several ways to get the most out of your marketing budget! Whatever the business, marketing budgets are always a factor whether a large international conglomerate or a small local firm with more modest means. There are several ways to create a campaign which will have maximum impact and reach with only a modest spend: 1. […]

ENI Marketing
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May 25, 2016
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Public Relations – Both sides of the coin!

The true value of good Public Relations… Public Relations (PR) is an extremely valuable tool within any business marketing strategy but one that is frequently misunderstood or underutilised. Many companies forget that they need to direct PR at not only their customers, but their staff, investors and colleagues too.   Your strategy will determine how these […]

ENI Marketing
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May 03, 2016
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Understanding customer needs!

For any business to thrive, the key is to understand customer needs, behaviours, motivations and most importantly, learn to anticipate them. Good service is easy but truly great service, that gives your customer a memorable experience, involves exceeding their expectations through several key points: 1. Deliver what you promise Increase customer loyalty by building trust. […]

ENI Marketing
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Feb 23, 2016
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Customer Loyalty – Attract AND Keep Your Customers

The Loyalty Factor! The most successful flower produces a regular supply of nectar to keep the bees coming back for more and a business is no different – attracting your customers in the first place is vital but customer loyalty can be the difference between mediocrity and standing out from the crowd. The implementation of […]

ENI Marketing
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Feb 15, 2016
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What is Market Research?

What is market research and why is it used? Market research is a systematic effort to obtain an overview of consumers’ wants, needs, behaviours and beliefs. Market research can be used to understand how a product or service could be marketed effectively. It provides important information to identify and analyse demand, market size and competition. […]

ENI Marketing
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Apr 21, 2015
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