Is it possible to reactivate a “dead lead”?

What is a “lead”? A lead represents a potential contact who has shown an interest in your goods or services. It may be an individual or an organisation – the only thing that’s important is that they want…what you are offering. How can you label “a lead”? Nowadays, this subject is heavily debated and there […]

ENI Marketing
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Jan 04, 2017
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How to bridge the gap between Sales and Marketing

Sales and Marketing – Finding Common Ground… In any business, particularly a growing one, there can sometimes be conflict between the sales and marketing departments. This division affects performance and of course, morale too. Inevitably, as a company grows, it becomes more marketing-led, particularly as it develops a brand identity and looks to the future […]

ENI Marketing
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Sep 30, 2016
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Sales and Marketing – What is the difference?

Sales and Marketing – Bringing together the present & future For a business to really thrive in today’s marketplace, it must realise that sales and marketing are two very different beasts. They can work in tandem with one another, yet their individual visions are diametrically opposed. Sales are focused very much in the present and […]

ENI Marketing
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Jul 18, 2016
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